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Rheem needed to shift its national partner conference to a whole new gear.

Business Challenge

In the face of growing competition, Rheem needed a platform to educate and inspire its business partners from across the nation. Big Red Rooster helped develop the Pro Partner contractor loyalty program and was given the green light to create a memorable national conference that left attendees revved up for the future.

Solution

We developed the conference theme “Driving Greatness,” to inspire and engage Rheem’s business audience. We created strategic messaging pillars and scripting that fueled executive speeches and breakout sessions. We designed creative assets – including print, digital and video – to support entire lifecycle of conference, including pre- and post-event communications

Attracted the largest number of industry exhibitors in event’s history

 

Attended by more than 3,000 contractors and business partners nationwide

 

Rated 10 out of 10 by a majority of attendees

 

Reinforced Rheem leadership’s commitment to the conference – with plans to host one every 2-3 years

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“This event was truly amazing – to a level never before attempted or accomplished in our industry.”

Mike Branson,
President of Global Air, Rheem

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