Rheem needed to shift its national partner conference to a whole new gear.

Business Challenge

In the face of growing competition, Rheem needed a platform to educate and inspire its business partners from across the nation. Big Red Rooster helped develop the Pro Partner contractor loyalty program and was given the green light to create a memorable national conference that left attendees revved up for the future.


We developed the conference theme “Driving Greatness,” to inspire and engage Rheem’s business audience. We created strategic messaging pillars and scripting that fueled executive speeches and breakout sessions. We designed creative assets – including print, digital and video – to support entire lifecycle of conference, including pre- and post-event communications

Attracted the largest number of industry exhibitors in event’s history


Attended by more than 3,000 contractors and business partners nationwide


Rated 10 out of 10 by a majority of attendees


Reinforced Rheem leadership’s commitment to the conference – with plans to host one every 2-3 years

Interested in learning more about this project and other work? Get in touch