Rheem needed to create an emotional connection with homeowners — making big metal boxes a little more human and showing how Rheem can create real comfort and value for people’s everyday lives.
Rheem lacked an identity, existing primarily as a private-label manufacturer. To thrive in the marketplace, it had to come out from behind the curtain and exist on its own.
After Big Red Rooster became the Agency of Record in 2012, we helped move Rheem’s marketing team from being viewed as an overhead cost to being instrumental in driving business growth for the organization.
“Big Red Rooster is a true partner — an extension of our company. We get fast, smart work that leads to big results — without ego.”
Bill Alderson – Director, Enterprise Marketing & Digital Services, Rheem