Rheem needed to create an emotional connection with homeowners — making big metal boxes a little more human and showing how Rheem can create real comfort and value for people’s everyday lives.

Business Challenge

Rheem lacked an identity, existing primarily as a private-label manufacturer. To thrive in the marketplace, it had to come out from behind the curtain and exist on its own.


After Big Red Rooster became the Agency of Record in 2012, we helped move Rheem’s marketing team from being viewed as an overhead cost to being instrumental in driving business growth for the organization.

  • #1 in Water Heater Brand Awareness
  •  4x Named The Home Depot Supplier of the Year
  • 54% increase in website traffic since 2011 brand refresh
  • 95% increase in research driven insights programs
  • Launched over 500 products and thousands of SKUs over relationship
Interested in learning more about this project and other work? Get in touch