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Rheem needed to create an emotional connection with homeowners — making big metal boxes a little more human and showing how Rheem can create real comfort and value for people’s everyday lives.

Business Challenge

Rheem lacked an identity, existing primarily as a private-label manufacturer. To thrive in the marketplace, it had to come out from behind the curtain and exist on its own.

Solution

After Big Red Rooster became the Agency of Record in 2012, we helped move Rheem’s marketing team from being viewed as an overhead cost to being instrumental in driving business growth for the organization.

  • #1 in Water Heater Brand Awareness
  •  4x Named The Home Depot Supplier of the Year
  • 54% increase in website traffic since 2011 brand refresh
  • 95% increase in research driven insights programs
  • Launched over 500 products and thousands of SKUs over relationship

“Big Red Rooster is a true partner — an extension of our company. We get fast, smart work that leads to big results — without ego.”

Bill Alderson – Director, Enterprise Marketing & Digital Services, Rheem

Interested in learning more about this project and other work? Get in touch

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

3344 Peachtree Road Ne
Suite 1200
Atlanta, Georgia 30326
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

51 West 3rd Street
Suite 201
Tempe, AZ 85281
480-626-6304

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
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