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Dal-Tile needed a partner to create an epic experience to celebrate 70 years of success while firing up its sales teams about the future.

Business Challenge

Big Red Rooster needed to design a look and feel, as well as execute the experience for Dal-Tile’s annual National Sales Conference in Las Vegas. Building on the history of the business and celebrating its 70th year, the Shine On platform emerged as a way to celebrate the brand’s platinum year. Previously the sales meeting was a basic review session; Shine On transitioned their old format into a future-forward dynamic opportunity for networking and growth.

Solution

We created an event theme and the branding to capture the 70-year milestone. We designed every touchpoint from pre-event to post follow-ups. We also wrote and developed all content for general sessions and breakouts and provided experience engagement ideas.

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“Best event ever put on by Dal-Tile over my 22 years working here.”

Employee via Event App

Interested in learning more about this project and other work? Get in touch

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

956 Brady Avenue NW
Suite 400
Atlanta, GA 30318
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

51 West 3rd Street
Suite 201
Tempe, AZ 85281
480-626-6304

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
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