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Rheem is a 100-year old brand that still has an entrepreneurial spirit – and the company wanted to infuse into its digital presence the same spirit of innovation that goes into its products. Big Red Rooster was ready to help reimagine Rheem.com.

Business Challenge

A frustrating user experience can inspire customers in search of HVAC and water heating products to look elsewhere. Rheem needed an easily navigable site that would engage users, encourage them to explore solutions, and then connect them to the next step in the buying process. And Rheem needed all of this to be done in a minimum of clicks, on a mobile-friendly platform that’s easy to expand and evolve over time.

Solution

All the cutting-edge user experience improvements really clicked with customers, leading to a dramatic lift in site engagement. Users are browsing and viewing more page content, on more pages, for longer periods of time.

57% increase in pages viewed per session
27% increase in time on page
30% improvement in session duration

“The site exceeded all my expectations. It’s sticky, keeping visitors engaging with us in new and brand-building ways.”

Bill Alderson – Director, Enterprise Marketing & Digital Services, Rheem

Interested in learning more about this project and other work? Get in touch

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

3344 Peachtree Road Ne
Suite 1200
Atlanta, Georgia 30326
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

51 West 3rd Street
Suite 201
Tempe, AZ 85281
480-626-6304

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
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