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Mars Drinks, a global leader in workplace drink solutions, came to us with a big challenge: to change the conversation about “office coffee” — showing decision makers everywhere how workplace drinks can support a more vibrant, engaging, and productive work environment.

Business Challenge

Being outspent by larger competitors like Keurig and Nescafé, Mars Drinks made a strategic decision to take a thought leadership position. They commissioned Big Red Rooster to conduct original workplace research across the globe.

Solution

Key insights from our study energized the creative process — helping fuel a fully integrated campaign that stood out and started conversations about what drinks could mean to the workplace.

Launched integrated “Rethink the Daily Grind™” brand campaign across key market cities in the US.

Extended campaign to global markets, key distributor sales tools, and product launches.

Changed the conversation about the business value of workplace drinks — and positioned Mars Drinks as the category thought leader.

Interested in learning more about this project and other work? Get in touch

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

3344 Peachtree Road Ne
Suite 1200
Atlanta, Georgia 30326
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

51 West 3rd Street
Suite 201
Tempe, AZ 85281
480-626-6304

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
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