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adidas needed a partner to help excite the workforce during short-term disruption that would lead to long-term pride.

Business Challenge

adidas’ North America’s Village was expanding through the construction of three new buildings on their Portland site. This construction was going to cause significant disruption for employees. However, their expanded Village was exciting for the business and the employees. This campaign needed to shift the employee mindset from frustration to excitement.

Solution

We created a messaging framework for the 3 year program to ensure employees knew what was happening during each phase. We also developed a campaign platform to drive excitement during a time of disruption. To bring the platform to life, we developed clever and on-brand ideas that activated Village features like the oversized shoe sculpture. Additionally, we developed the naming strategy and names for the new buildings to communicate adidas’s creative culture and foundation in sports.

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Interested in learning more about this project and other work? Get in touch

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

956 Brady Avenue NW
Suite 400
Atlanta, GA 30318
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

51 West 3rd Street
Suite 201
Tempe, AZ 85281
480-626-6304

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
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