Following the ombre line launched in March, Paint Splatter is here to close out spring and welcome summer in style.
Targeting Gen Z, the Champion custom dyes collection celebrates unique dye processes and the dynamic, one-of-a-kind finishes they create. Paint Splatter is the second line of the collection to be released and, as the name suggests, captures the look of paint splattered on fabric for an authentic, carefree, and perfect-for-summer look.
The process mimics the action of splattering paint with a paintbrush. The finish is clean with light paint splatters instead of being too heavy or overbearing – allowing the technique and the original pattern to shine.
Big Red Rooster’s relationship with Champion continues to evolve by partnering with the brand on developing the overall product-level campaign for both Paint Splatter, Ombre, and the other yet-to-be-released collections. The collection is featured on TikTok and Instagram.
The social media assets created by our team leveraged the original splatter patterns aspects of each product while creating an approachable, laid-back vibe with a simple animation style. The primary collection callouts were the original patterns of each piece, the spring- and summer-inspired vibes from the paint colors used, and the undeniable cool factor. This collection intends to appeal to young shoppers while also continuing the conversation and excitement generated from the Ombre line.
Paint Splatter is just one of the many things Champion has planned for this spring/summer. Keep an eye out for the rest of the custom dye collection releases coming soon.