New looks celebrate spring colors and one-of-a-kind style.
As spring kicks off and summer looms, Champion is launching a custom dyes collection aimed primarily towards Gen Z.
Each collection celebrates custom dye processes and the unique, one-of-a-kind finishes they create. Champion will be releasing several of these special collections in the coming months, and the first of those dye collections – ombre – launched this week.
Our relationship with Champion continues to evolve by partnering with the brand on developing the overall product-level campaign for both Ombre and the other yet-to-be-released collections. Playing into Gen Z’s love for comfortable, tie-dye-inspired athleisure, Ombre is a hand-dipped capsule collection. The collection is featured on TikTok and Instagram.
The social media assets created by our team leveraged the “hand-dipped” aspects of each Ombre product while creating an approachable, laid-back vibe with a simple animation style. The three main collection callouts we worked to highlight were: the one-of-a-kind details, the spring-inspiration from the rich colors used, and the undeniable cool factor. This new campaign intends to appeal to young shoppers while also starting conversations and generating excitement about the unique dye techniques.
Ombre is just the beginning of what Champion has planned for this spring/summer. Keep an eye out for the rest of the custom dye collection releases coming soon.