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Introducing a new fast-casual brand experience to the market.

Business Challenge

When Yum! sought to test a banh mi sandwich concept, it approached Big Red Rooster to help create a new international restaurant design concept full of eclectic flair. We partnered with Yum! Brands’ innovation team to capture the essence of Saigon street food and bring its fast-casual brand experience to life.

Solution

With speed to market as priority, the team utilized rapid ideation and prototyping to shape Banh Shop’s brand identity and bring it to market. From graphic communication and packaging to menu boards and interior design, we extended the brand experience across multiple touchpoints and brought Banh Shop’s modern, vibrant, and social brand attributes to life.

YUM_BanhShop_Location-171-Edit
Interested in learning more about this project and other work? Get in touch

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

3344 Peachtree Road Ne
Suite 1200
Atlanta, Georgia 30326
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

51 West 3rd Street
Suite 201
Tempe, AZ 85281
480-626-6304

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
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