Introducing a new fast-casual brand experience to the market.

Business Challenge

When Yum! sought to test a banh mi sandwich concept, it approached Big Red Rooster to help create a new international restaurant design concept full of eclectic flair. We partnered with Yum! Brands’ innovation team to capture the essence of Saigon street food and bring its fast-casual brand experience to life.


With speed to market as priority, the team utilized rapid ideation and prototyping to shape Banh Shop’s brand identity and bring it to market. From graphic communication and packaging to menu boards and interior design, we extended the brand experience across multiple touchpoints and brought Banh Shop’s modern, vibrant, and social brand attributes to life.

Interested in learning more about this project and other work? Get in touch