General New Business Vendor Relationships Public Relations Job Inquiries
Article

Retail stores look for news landscapes to reopen.

Read More

ALDI wanted more for its shoppers. From highlighting fresh produce to putting its wine department on display, they created a seamless and more inviting experience to wow existing customers and attract new ones.

Business Challenge

ALDI needed to elevate its brand and deploy a new millennial-pleasing shopping experience. Working together, ALDI and Big Red Rooster delivered a Modern Market Concept. The newly designed, efficient, and replicable store now communicates quality, freshness, and convenience, in addition to value.

Solution

The new ALDI delivers a millennial-pleasing shopping experience expressing the brand’s true value — high quality at low prices. A bespoke web portal called ALDI Shopping Cart provides a one-stop shop for design materials, specifications, and more for all 1,700 stores across 30+ states, ensuring brand consistency and communication across the portfolio.

With newly remodeled stores opening at double the expected sales increase, customers are clearly responding to the changes. ALDI is now committed to remodeling 1,300 existing stores by 2020 and opening 900 new stores by 2022.

“Giving everyone access to standards on ALDI Shopping Cart has allowed us to control the design of our stores.”

Dan Gavin – VP, Real Estate, ALDI

ALDI-exterior_beauty-shot
Interested in learning more about this project and other work? Get in touch

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

3344 Peachtree Road Ne
Suite 1200
Atlanta, Georgia 30326
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

51 West 3rd Street
Suite 201
Tempe, AZ 85281
480-626-6304

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
X

Let’s start the conversation.




    X

    Let’s start the conversation.

      Required fields*







      X

      Let’s start the conversation.