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Bridging legacy with the future of work to create a powerful new expression of the mission and vision

Business Challenge

With 100+ years of history under its belt, Westfield Insurance needed to breathe new life into its rich heritage, and its ground-up campus addition was the perfect catalyst. Together, Westfield and Big Red Rooster embarked on the Westfield Workplace Transformation Project to create an immersive visitor and employee experience.

Solution

To focus on celebrating Westfield’s rich heritage while guiding it into a positive feature, we set out with the goal to inject brand experience into the new campus addition as a catalyst for transformation. Next, we conducted a visioning session to identify and align on opportunities for meaningful environmental branding in key spaces. We then leveraged the company’s expansive history to forge the new and true identity and experience elements to create a dynamic, future-forward vision. This involved analyzing visitor and associate journeys, mapping high-impact experience zones, and developing a toolbox of brand components to form the basis of the brand’s expression. Finally, we worked to scale the concept across the campus and to 40+ service sites across the country.

  • 95% completion of connector and branding
  • Ongoing extension of campus refresh
  • Increase in company pride
  • Increase in brand and cultural engagement
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Interested in learning more about this project and other work? Get in touch

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

3344 Peachtree Road Ne
Suite 1200
Atlanta, Georgia 30326
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

51 West 3rd Street
Suite 201
Tempe, AZ 85281
480-626-6304

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
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