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How we helped The Home Depot Foundation reimagine its annual Celebration of Service campaign for veterans.

Business Challenge

Each year, The Home Depot Foundation surprises veterans with life-changing moments – from much-needed home renovations to improvements in veterans facilities. To better engage volunteers and media in the 2019 campaign, the Foundation enlisted Big Red Rooster. Our squad of creative thinkers got right to work – launching Operation Surprise to tell the story of honoring veterans in an exciting, new way.

Solution

We ceated Operation Surprise – giving The Home Depot Foundation a fresh way to communicate its annual Celebration of Service campaign. We developed all signature campaign elements including logo, exclusive Orange Camo pattern, ‘Surprise Supply’ crate, and custom campaign military Humvee. We also developed content for all campaign touchpoints, including print, video and social and supported several high-profile initiatives, from ESPN College Gameday to The Tonight Show with Jimmy Fallon.

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Interested in learning more about this project and other work? Get in touch

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

3344 Peachtree Road Ne
Suite 1200
Atlanta, Georgia 30326
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

51 West 3rd Street
Suite 201
Tempe, AZ 85281
480-626-6304

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
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