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In a crowded grocery market, ShopRite was determined to stand out. So strategically, they came up with a healthy spin on eating — Well Everyday. Big Red Rooster was brought in to bring it to life, making it easy and fun for shoppers to bring healthy home.

Business Challenge

More and more retailers are becoming part of the “health and wellness” trend. To truly stand out, ShopRite needed a distinct approach — one that clearly positioned “Well Everyday” as a friendly, “no judgement” alternative to helping families eat a little healthier.

Solution

Created an in-store signage initiative for bi-monthly theme roll-outs to bring consistency across independently owned locations.

 

ShopRite has realized up to 35% sales lift on products promoted through the Well Everyday program.

Interested in learning more about this project and other work? Get in touch

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

3344 Peachtree Road Ne
Suite 1200
Atlanta, Georgia 30326
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

51 West 3rd Street
Suite 201
Tempe, AZ 85281
480-626-6304

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
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