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In a crowded grocery market, ShopRite was determined to stand out. So strategically, they came up with a healthy spin on eating — Well Everyday. Big Red Rooster was brought in to bring it to life, making it easy and fun for shoppers to bring healthy home.

Business Challenge

More and more retailers are becoming part of the “health and wellness” trend. To truly stand out, ShopRite needed a distinct approach — one that clearly positioned “Well Everyday” as a friendly, “no judgement” alternative to helping families eat a little healthier.

Solution

Created an in-store signage initiative for bi-monthly theme roll-outs to bring consistency across independently owned locations.

 

ShopRite has realized up to 35% sales lift on products promoted through the Well Everyday program.

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