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Creating an immersive and innovative experience catered to the cycling community

Business Challenge

Capitalizing on the strength and reputation of R&A Cycles’ internet retailing business, and its original store in Brooklyn, R&A looked to enhance how it serves its consumer base in the west through an innovative, community-centered destination in East Bay San Francisco, one of the best cycling regions in the world.

Solution

Cycling is a sport rich in history, tradition, technology – and forms a passionate community. Big Red Rooster partnered with R&A to bring its vision of concierge-level service combined with a comfortable, accessible experience to life. The result is a reimagined cycling retail experience focused on community, service, and the social aspect of cycling. In addition to high-end frames, parts, and apparel, it is a place to swap stories, organize rides, share a coffee, and meet others that share the passion.

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Phenomenal grand opening attended by over 300 people with initial customer reactions such as “mind-blowing” and “wow, never seen anything like this!”

 

Created an 11,000 sq foot cycling experience center to browse, shop, get custom-fitted, meet, start, and finish your ride.

 

Walnut Creek location better services customers who were shopping the NY store online with a design that drives incremental sales

 

Developed the R&A Black Custom Studio dedicated to customizing an experience, which also serves as a powerful marketing tool.

 

The R&A experience, featuring an in-house service center, provides a place to interact with trained professionals and receive state-of-the-art, on-site service by the best-trained staff in the industry.

 

Outdoor seating at Ramona’s Café allows for the coffee shop to be serving customers during COVID with plans for curbside pickup to increase sales.

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“Big Red Rooster was able to translate the creative concept and ideas into an impressive and amazing experience for cyclists all over the world.”

Albert Cabbad
Principal CEO at R&A Cycles

Photos Credit: Paige Dunn

Interested in learning more about this project and other work? Get in touch

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

956 Brady Avenue NW
Suite 400
Atlanta, GA 30318
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

51 West 3rd Street
Suite 201
Tempe, AZ 85281
480-626-6304

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
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