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Pure Fitness wanted to bring its high-quality, affordable gym concept from the UK to the US while keeping the needs of local gym users in mind.

Business Challenge

Pure Fitness was looking to enter a new global market amid a global pandemic. As a partner, Big Red Rooster brought a combined team of architects, designers, and projects managers that demonstrated that with a commitment to collaboration and the right technology tools, delivering on a brand concept is possible, even under challenging circumstances.

Solution

Focused on major design features and systems, including the movement of people throughout the space. Reimagined the gym’s unique “pod” entry to provide both access and security throughout the gym’s 24/7 operations. Enabled QR codes to open a set of sliding doors that welcome members into the facility. Update locker room concepts. Conducted a simulation of how gym members would use the space to determine the layout and what amenities to include and prioritized privacy. Featured high-end finishes and unisex restrooms. Partnered with Shim Stone Design in New Jersey for a lighting concept that will carry through to all US gyms.

The first location in Tysons Corner, VA, opened in January 2022, with two additional openings slated for this year

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Interested in learning more about this project and other work? Get in touch

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

3344 Peachtree Rd NE
Suite 1200
Atlanta, GA 30326
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

4300 E Camelback Rd.
Suite 100
Phoenix, AZ 85018
602-648-8700

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
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