As new showrooms were built, consistency was lost across locations, and older locations fell into disrepair. With 2,000 showrooms throughout the U.S. — all built with varying designs, merchandising strategies, square footage, substrates and fixtures — Big Red Rooster developed a new strategy that would refresh, reconfigure and redesign all showrooms while creating a template for future growth focused on modularity.
We created a consistent merchandising experience that could be applied to all showroom environments. Merchandised the full family of products to promote sales and present Moen as a viable whole-home solution. Created marketing, installation and sales tools to support and promote the program.
With 11% year-over-year growth, Moen exceeded the 5% target for showroom sales. More broadly, because of the success of the showroom environment, the plumbing category has now become a focal point of Moen’s business, on a trajectory from a $1B to $4B valuation.
The Gallery program had a 92% satisfaction rate from showroom consultants.