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Moen needed a merchandising and fixture solution to transform its presence in plumbing showrooms.

Business Challenge

As new showrooms were built, consistency was lost across locations, and older locations fell into disrepair. With 2,000 showrooms throughout the U.S. — all built with varying designs, merchandising strategies, square footage, substrates and fixtures — Big Red Rooster developed a new strategy that would refresh, reconfigure and redesign all showrooms while creating a template for future growth focused on modularity.

Solution

We created a consistent merchandising experience that could be applied to all showroom environments. Merchandised the full family of products to promote sales and present Moen as a viable whole-home solution. Created marketing, installation and sales tools to support and promote the program.

With 11% year-over-year growth, Moen exceeded the 5% target for showroom sales. More broadly, because of the success of the showroom environment, the plumbing category has now become a focal point of Moen’s business, on a trajectory from a $1B to $4B valuation.

 

The Gallery program had a 92% satisfaction rate from showroom consultants.

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Interested in learning more about this project and other work? Get in touch

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

956 Brady Avenue NW
Suite 400
Atlanta, GA 30318
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

51 West 3rd Street
Suite 201
Tempe, AZ 85281
480-626-6304

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
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