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Fortune Brands needed to create an elevated experience for their ultra-premium fixtures that could be tiered across 5 house brands as well as different showroom types.

Business Challenge

The House of Rohl, part of Fortune Brands, was created to be a destination where the affluent homeowner can find premium plumbing fixtures focused on craftsmanship and quality. The House of Rohl brings together Riobel, Perrin & Rowe, Shaws, Victoria + Albert, and ROHL under one brand name. By bringing these brands under one roof, an opportunity arose to design a showroom that mimicked the feeling of a museum gallery appealing to the target audience. The showroom was being created at the same time that the brand was being developed so it was an interesting challenge with an escalated timeline.

Solution

We developed a merchandising solution flexible enough to fill a 40’x40’ showroom, as well as an 8’ wall display. Defined a brand hierarchy to support five ultra-premium brands with their own unique story. Designed a vibrant brand expression embodied in materials, fixtures and finishes that exudes today’s luxury trends.

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Interested in learning more about this project and other work? Get in touch

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

956 Brady Avenue NW
Suite 400
Atlanta, GA 30318
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

51 West 3rd Street
Suite 201
Tempe, AZ 85281
480-626-6304

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
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