Mighty Auto Parts needed an engaging online experience with a unique and distinguishing message that delivered on its promise of superior service and top-quality products.

Business Challenge

Focusing on one key audience, potential customer prospects, we crafted a clear positioning for Mighty as the partner who can fuel customer businesses so they can evolve, innovate and grow. The website represented this positioning on every page in every way.


Created a mobile-ready, user-friendly website with a modern, consistent and professional brand expression. Strengthened search functions and streamlined the content by re-thinking the navigation, taxonomy and improving SEO. Brought the valuable business-building services Mighty offers to the forefront so prospects know they will have a partner in growing their business.


“Each time Big Red Rooster has come back to us with an idea, creative execution or strategy, we all have a clearer vision into what the Mighty brand is and what it has the potential to be.”

Gabrielle Young,
Director of Marketing,
Mighty Auto Parts

Interested in learning more about this project and other work? Get in touch