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A consultative experience that innovates insurance buying and helps shoppers make confident choices.

Business Challenge

As new healthcare legislation opened the market for direct to-consumer sales of health insurance, America’s 3rd largest integrated health care company needed to define the market opportunity and support a business case for a brick and mortar retail experience. They turned to Big Red Rooster to help bring a retail concept to fruition.

Solution

Leveraged business analysis and consumer insights to develop a defendable retail strategy and brand position for the Highmark Direct store. A health and wellness focused retail environment that’s designed to welcome, uplift, and alleviate shopper skepticism and a space planned with distinct experience zones that deliver consultative sales and health services. Communication and service delivery were simplified to arm shoppers with information and the choice of full- or self-service shopping.

Results / Metrics:

  • Opened 13 Highmark stores in Pennsylvania
  • First year results over forecasts: store traffic up 215%, applications up 237%, policy enrollment up 250%
  • Extension of strategic relationship to develop additional delivery channels
Interested in learning more about this project and other work? Get in touch

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

956 Brady Avenue NW
Suite 400
Atlanta, GA 30318
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

51 West 3rd Street
Suite 201
Tempe, AZ 85281
480-626-6304

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
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