A customer-centric strategy aimed at improving the overall experience and leveraging proprietary assets.

Business Challenge

Due to parity across the big three auto parts retailers, the goal was to transform the Advance Auto store and retail experience from a necessity that could be fulfilled by any of the three retailers into a destination with proprietary assets that differentiate the brand.


Improved service levels with a centralized technology and service hub and further leveraged proprietary technology to assist DIYers with trouble shooting, maintenance information, and diagnostics. The customer experience was improved by creating priority parking spaces for quick pick-ups and free services


Sales Increases – trending higher than project
Productivity Increases – retail and commercial

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