Local Vine saw the beverage industry was ripe for reinvention. Between the old-school liquor store and the beverage superstore was a fruitful middle ground.

Business Challenge

Large scale wine, beer, and spirits stores are cavernous warehouses and don’t deliver an experience that appeals to shoppers. From tacky neon lights to dirty floors to confusing layouts, spirits stores aren’t known for moments of discovery and delight.


Fortified by emerging technologies, a unique and accessible design, and crafted and curated product education, Local Vine promises a seamless customer experience at every touchpoint. The first store opened in September 2018 in Atlanta.

The early success of this store has
prompted the planning of two additional
stores in early 2019.


We are so proud of the brand and how it came to life in the store.”

Joe Haley – President & CEO, Local Vine

Interested in learning more about this project and other work? Get in touch