We surveyed 1,000 parents of school-age children in July 2019 to find out how they intend to shop for back-to-school season: how much they plan to spend, which retailers they plan to visit and just how much involvement their kids have in the shopping process.
Parents will spend more on back-to-school shopping this year
There will be more high spenders and fewer low spenders for this year’s back-to-school season. Approximately 54.9 percent of parents will spend less than $250 on back-to-school shopping, compared to 61.4 percent last year. 25.8 percent will spend between $250 and $500, whereas in 2018, 21.9 percent budgeted this much. There were also more high-spenders in 2019, with 19.3 percent budgeting more than $500, compared to only 16.7 percent last year.
Download report to discover what matters most to parents and which retailers score high on back-to-school shopping.