We surveyed 1,000 parents of school-age children in July 2019 to find out how they intend to shop for back-to-school season: how much they plan to spend, which retailers they plan to visit and just how much involvement their kids have in the shopping process.

Parents will spend more on back-to-school shopping this year
There will be more high spenders and fewer low spenders for this year’s back-to-school season. Approximately 54.9 percent of parents will spend less than $250 on back-to-school shopping, compared to 61.4 percent last year. 25.8 percent will spend between $250 and $500, whereas in 2018, 21.9 percent budgeted this much. There were also more high-spenders in 2019, with 19.3 percent budgeting more than $500, compared to only 16.7 percent last year.

Download report to discover what matters most to parents and which retailers score high on back-to-school shopping.

Related Posts

April 24, 2019

Solving brand experience with Six Dimensions.

We’re living in a time where our phones recognize our faces, our cars are on the verge of driving themselves,…
Learn More
May 30, 2019

The future of retail is…not exactly what you might think.

The retail industry is eager to see what the future holds. Will there be driverless cars? Or robots as sales clerks, and stylists in the form of magic mirrors?
Learn More
June 13, 2019

Human touch in a digital world.

Artificial intelligence, virtual reality, advanced analytics, automation. Technology is a powerful force. It can help retailers detect patterns, predict preferences, and simulate what’s possible. It puts the power of choice in the palm of shoppers’ hands.
Learn More