General New Business Vendor Relationships Public Relations Job Inquiries
Article

Retail stores look for news landscapes to reopen.

Read More

5 steps to optimize your in-store communication strategy.

Embracing the analogue/mobile mix

In-store communications must be revamped to reflect the new “phygital” environment

Despite the proliferation of online shopping and alternate fulfillment methods brought on by the pandemic, physical shoppers are back. Across generations, 68% of shoppers visit stores at least once a week. And they aren’t alone.

Smartphones are now an integral part of the in-store experience. 55% of shoppers are using their mobile phones in stores yet only one-third feel that their phones can function as a supplement for signage in finding what they’re looking for.

Looking ahead to what’s next, we need to consider how to approach retail communication as “phygital,” acknowledging that signage and wayfinding are both still critical components but that mobile also needs to be integrated into the overall communication system—and supported by retail-focused content.

Conducted in partnership with Big Village, this research draws on the results of an online omnibus CARAVAN® survey with 1,007 demographically representative U.S. adults ages 19 and older.

Download the full report.

 

Related Posts

June 28, 2022

A New Era of Expectations.

A period of continuous, unprecedented change has brought unparalleled opportunities to innovate, and foodservice brands have stepped up — evolving at a rapid pace not seen prior to 2020 — while other sectors have failed to evolve.
Learn More
May 05, 2022

Corporate Social Responsibility: Is anyone paying attention?

Sustainable practices. Community giving. Charitable efforts. All the above fall under Corporate Social Responsibility (CSR) initiatives, and all of the above sound great on paper. After all, it’s hard to find fault with those ideals.
Learn More
April 11, 2022

Automation in Restaurants: The return on experience of human and machine

The pandemic has revealed a permanently altered restaurant landscape. Consumers have heightened expectations around speed, accuracy, intelligence, and automation — and are more receptive than ever to new technologies.
Learn More

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

3344 Peachtree Rd NE
Suite 1200
Atlanta, GA 30326
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

4300 E Camelback Rd.
Suite 100
Phoenix, AZ 85018
602-648-8700

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
X

Let’s start the conversation.




    X

    Let’s start the conversation.

      Required fields*







      X

      Let’s start the conversation.