Sustainable practices. Community giving. Charitable efforts. All the above fall under Corporate Social Responsibility (CSR) initiatives, and all of the above sound great on paper. After all, it’s hard to find fault with those ideals.
But what does CSR actually mean to consumers — and more importantly — your bottom line?
Recent data suggests a shift in consumer mindset, providing evidence that CSR can drive consumer loyalty and employee satisfaction.
As we look to the future, brands must consider how their CSR strategies can influence purchase decisions, what their consumers are looking for, and how this may impact their employees long-term.
Conducted in partnership with ENGINE Insights, this research draws on the results of a 3-day online omnibus CARAVAN® survey with 1,016 demographically representative U.S. adults ages 18 and older.