We’re making a list and checking it twice – it’s time for our inaugural roundup of which retailers are sleighing the holidays and which ones could use a revamp. Join us weekly through the end of 2019 as we celebrate the most joyous time of the year … unless you are working in retail, that is.
Seriously though, the hectic pace of the holidays can get to all of us – making it hard to keep track of all the exciting seasonal trends happening across retail. And if this season feels shorter than usual to you – it’s not just you. The official holiday season is typically measured from Thanksgiving to Christmas Day, meaning the shopping season can last anywhere between 25 and 31 days. This year, due to a late Thanksgiving, the shopping season is six days shorter than in 2018 – forcing retailers to get creative to account for almost a week’s worth of volume.
To help you both save time and savor the magic of the holidays, we’re here to keep you updated on the top holiday trends in retail. We’re tracking 20 retailers across industries and categories and monitoring each of their marketing activities on a weekly basis through the lens of our 6D’s of Brand Experience.
We’re making it our unofficial job to become experts in these retailer’s holiday launches. We’ve downloaded their apps, followed them on social media (even creating TikTok accounts!), and are frequently walking their stores to keep track of every joy-filled move.
JLL is predicting solid growth in holiday sales this season. Although online shopping will continue to be big, only 26.7 percent of consumers who prioritize having a fun shopping experience named an internet retailer among their top holiday shopping options – highlighting the importance of a strong omnichannel experience.
Magic is clearly in the air and it’s only getting stronger with each passing day. Stick with us as we start to dive into the heart of holiday and stay tuned for the next installation in this seasonal series!