Moving from the mall to main street.

James Cook visits The Short North district in Columbus, Ohio to see how traditional suburban mall retailers can flourish in urban settings. Diane Rambo, the creative director at experience design firm Big Red Rooster shows the marketing techniques that Anthropologie and Warby Parker use to draw in passersby.

Josh Broehl and Vicki Eickelberger dig into design details, drawing on their experiences helping national retailers adapt mall stores to main streets.

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Thanks to Stefanie Mowery for helping to produce this episode.

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