Stephen is a strategic marketer, consumer evangelist, and business builder with nearly two decades experience developing innovative solutions for leading brands. As Senior Vice President of Strategy, Stephen utilizes his diverse expertise across physical, human, and digital realms to champion authentic brand and consumer experiences. He has authored articles on the evolution of retail for Fast Company, STORES Magazine, VMSD, and others.
Stephen’s entrepreneurial spirit compels him to seek and discover unmet needs while conceiving profitable ways to fulfill them. He’s a creative professional who identifies business challenges and applies qualitative insights and quantitative data to meet objectives and achieve optimal results. Stephen collaborates with diverse, cross-functional teams, empowering them to create value through powerful insights and world-class design solutions.
Before joining Big Red Rooster, Stephen was a managing director and head of strategy at Fitch. Stephen also has held strategy and senior leadership roles at Retail Planning Associates (RPA) and Big Red Rooster. Clients who benefit from his visionary problem solving and consultative approach include Target, Dell, Sports Authority, Kimberly-Clark, Office Depot, Buffalo Wild Wings, Wrigley, Sherwin-Williams, and CVS.Visit About Us to learn more