Since March 2020, we’ve viewed frontline workers through a new lens. The public’s opinion on healthcare workers? Absolute heroes. But what about those on the frontline of quick-service restaurants? Many of these individuals suddenly found themselves on an unexpected frontline. As operators quickly adapted to reopen, these employees helped keep any semblance of what we once knew of a thriving economy alive. In our eyes, they were essential.
We asked consumers about the impact of frontline QSR workers. And we learned they are the most important driver of brand experience.