You may know Yum! Brands best as Taco Bell, Pizza Hut and KFC’s parent company, but it’s also launching several innovative, emerging concepts across the country. When Yum! sought to test a banh mi sandwich concept, it approached Big Red Rooster to help create a new international restaurant design concept full of eclectic flair.

We partnered with Yum! Brands’ innovation team to capture the essence of Saigon street food and bring its fast-casual brand experience to life. With speed to market as priority, the team utilized rapid ideation and prototyping to shape Banh Shop’s brand identity and bring it to market: on time and on budget.

From graphic communication and packaging to menu boards and interior design, we extended the brand experience across multiple touchpoints and brought Banh Shop’s modern, vibrant, and social brand attributes to life.

Banh Shop’s first location opened in Dallas September 2014. The concept is currently in the rollout phase.