Engaging consumers in immersive brand experiences is the key to retail growth.
Changing consumer needs and expectations are transforming retail and challenging retailers to focus more on selling experiences than products. Behaviors are being influenced by technology in a hyper-connected world that craves instant gratification and personalization.
Retail experience is the heart of Big Red Rooster’s award winning strategy and design expertise. Our process starts with consumer insights work that uncovers business opportunities and guides translation of the brand into immersive retail experiences. In full collaboration with client stakeholders, our cross-functional teams develop sound strategic foundations that form the basis for all subsequent design decisions. This ensures that design is never a décor or theming exercise, but is always accountable to business objectives and shopper needs. It also protects strategic integrity and design intent from concept to prototype, rollout, remodels, and tiering.
From game-changing, new retail concepts to efficiency-minded, chain-wide refreshes, to category reinventions, Big Red Rooster brings big ideas to life to fully engage consumers. Our experience ranges across mass, department store, specialty, and grocery. We design brand experiences that engage all the senses, have intuitive flow that pulls shoppers in, and simplify the shopping process. Because we know the retail realities that our clients face, we’re able to deliver integrated solutions that get implemented and achieve success.
Read more about some of our favorite client work: