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Retail stores look for news landscapes to reopen.

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Office Depot wanted to be known for so much more than office supplies. But after merging with OfficeMax, they knew they had to get creative. From strategic merchandising to a detailed graphic communication system, Office Depot partnered with Big Red Rooster to reposition its brand and store design.

Business Challenge

A real estate burden and growing online competition were pressing challenges after Office Depot’s merger with OfficeMax. To drive growth and operating efficiencies, they partnered with Big Red Rooster to develop a strategy to ‘go big’ on solutions and services in a higher-producing yet smaller footprint store. Through merchandising that helps customers solve problems and a communication hierarchy that reiterates the solution message, the store of the future design expresses more than office supplies to customers.

Solution

In addition to writing, copyediting, and consolidating content for the guidelines, we created content for the branded design of the spaces. This included determining and specifying branding, artwork, furnishing, fixtures, and finishes.

Interested in learning more about this project and other work? Get in touch

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

3344 Peachtree Road Ne
Suite 1200
Atlanta, Georgia 30326
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

51 West 3rd Street
Suite 201
Tempe, AZ 85281
480-626-6304

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
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