In 2012, Beam Inc.— one of the world’s leading premium spirits companies— unveiled the Jim Beam American Stillhouse and Global Innovation Center at its Clermont, Ky. flagship distillery.

Beam called on Big Red Rooster to serve as its customer experience partner, building an engaging brand experience at its 57,000-square foot innovation site. Our team worked closely with Beam’s partners to enhance the Global Innovation Center experience.

Beam’s Global Innovation Center features state-of-the-art technical, R&D, and design labs that fuel the company’s aggressive product development initiatives. Our team created a brand experience that visualized Beam’s expansive brand portfolio, reiterated its innovation commitment, and brought its stories to life.