With more than 300 stores and a growing presence, athletic footwear and apparel retailer Footaction sought flexibility. The retailer engaged with Big Red Rooster to devise a modifiable retail design that appealed to its street-inspired, fashion-forward target consumer.
The key to the store prototype’s flexibility lies in the proprietary fixture system, which utilizes rails and transcends across the store perimeter. Fixtures can be easily reconfigured, adding or removing elements to adapt to various visual merchandising needs. Apparel and footwear shine in the space, with a shoe wall and T-shirt wall serving as main retail design focal points.
The flexible, engaging prototype allows for simple changeability.