Harmoniously integrating unique micro-experiences that live within a house of brands

Business Challenge

Created a differentiating brand shop for adidas Originals that retained the essence of the brand, while working within the confines of a Footaction store


We developed a strategy that balanced adidas and Footaction brands, as well as design aesthetics. The design elevates the elite collection of adidas Originals, which is more fashion and trend focused.

Interested in learning more about this project and other work? Get in touch