adidas
Originals
Harmoniously integrating unique micro-experiences that live within a house of brands
Business Challenge
Created a differentiating brand shop for adidas Originals that retained the essence of the brand, while working within the confines of a Footaction store
Solution
We developed a strategy that balanced adidas and Footaction brands, as well as design aesthetics. The design elevates the elite collection of adidas Originals, which is more fashion and trend focused.
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