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Big Red Rooster was founded on one powerful idea:

Anything
is possible.

We are a multidimensional brand experience firm. From the marketplace to the workplace, we create transformative human experiences that get results.

We continue to prove that by thinking and acting differently, we deliver significant value and exponential growth to our clients’ businesses. We envision, design, and implement big ideas that meet consumers where they are — creating a series of connected moments that move people to action. These experiences require more than just good design. They require smart, strategic decisions that are rooted in insights, filtered through a customer-focused lens, and delivered flawlessly. These are the type of experiences we create at Big Red Rooster. And that’s why clients all over the world are benefitting from our expertise.

The meaning behind our name

(Big)
Ambitious.
(Red)
Bold and disruptive.
(Rooster)
Confident, not cocky.

Global reach.
Local presence.

80 Countries.
1700 Cities.
300 Offices.
90k Associates.

We are JLL.

We are JLL. Acquired in 2016, Big Red Rooster has extended our portfolio of services as part of the JLL family. With JLL’s broad platform and deep experience in commercial real estate, we now offer a global full-service experience from brand strategy and design to implementation. Let us help you achieve your ambition.

Learn more about JLL

Clients

We are pleased to work with many of today’s Fortune 500 companies that lead their industries and are passionate about doing what they need to do to stay out in front.

Leadership

Aaron Spiess

Chief Executive Officer,
Founder

The founder of Big Red Rooster, Aaron is a catalyst for business growth and innovation – leading with a strong vision for change and embodying the idea that "Anything is possible." With over 25 years of experience propelling brands and employees toward game-changing solutions and challenging the status quo, Aaron is a driving leader who believes that at the end of the day, it's all about people, relationships, and doing great work.

Aaron Spiess

Chief Executive Officer,
Founder

Jaymie Gelino

Chief Operating Officer,
Managing Director

With over 10 years of experience as a visionary leader, Jaymie is a creator of strategic initiatives designed to fuel businesses in hyper-growth mode and drive strong top and bottom line results. Jaymie is responsible for managing major operational functions of the business, focused on building a business that exceeds client's expectations and promotes a culture where people want to work.

Jaymie Gelino

Chief Operating Officer,
Managing Director

Stephen Jay

Managing Director,
Columbus

Stephen is a strategic marketer, consumer evangelist, and business builder with over two decades experience developing innovative solutions for leading brands. As Managing Director, Stephen utilizes his diverse expertise across physical, human, and digital realms to champion authentic brand and consumer experiences.

Stephen Jay

Managing Director,
Columbus

Mary Margaret Connell

Managing Director,
Atlanta

Mary Margaret brings over 20 years of marketing and advertising experience to her role as a development leader, where she will oversee new business endeavors as well as organic growth opportunities for the firm’s current client portfolio.

Mary Margaret Connell

Managing Director,
Atlanta

Joe Nevin

Senior Vice President,
Development

Joe brings over 35 years of experience in brand repositioning, development of prototype concepts, and successful implementation of projects and national programs as well as commercial development and asset repositioning. As Senior Vice President, Development, Joe will be focused on new business, fostering relationships between Big Red Rooster and some of the organization’s largest clients.

Joe Nevin

Senior Vice President,
Development

Josh Broehl

Senior Vice President,
Group Account Director

Josh is a dynamic inventor with a keen ability to innovate and grow businesses. With over 23 years of experience consulting with retailers, manufacturers, and service providers, Josh has exhibited a strong desire to collaborate with clients, helping them develop creative solutions that lead to market success.

Josh Broehl

Senior Vice President,
Group Account Director

Diane Rambo

Senior Vice President,
Creative - Columbus Studio

With more than 30 years retail experience, Diane activates design to translate brands into engaging experiences. In Diane’s mind, design is more than just a creative expression. She is a color theory expert who sees design of environments, communications, lighting, fixtures, and products as the delivery mechanisms for brand experiences.

Diane Rambo

Senior Vice President,
Creative - Columbus Studio

Emily Albright Miller

Senior Vice President,
Strategy

Over the course of her career, Emily has stayed focused on one principle – great strategy starts with a consumer obsession. Her background as a brand strategist, global marketer and consumer researcher provides her with the foundation necessary to design breakthrough innovation that delivers brand and business growth.

Emily Albright Miller

Senior Vice President,
Strategy

Russell Baumann

Senior Vice President,
Architect of Record

With licenses in 42 states and the District of Columbia, Russell brings over 28 years of experience to serve as a client champion. As Architect of Record, he oversees all document production and provides quality control reviews to ensure a finish product that exceeds expectations.

Russell Baumann

Senior Vice President,
Architect of Record

Christina Piper

Vice President, Workplace Design

A workplace design expert, Christina brings a holistic perspective, backed by over 16 years of experience. A big believer of not only design but in being an advocate of the driving business case, Christina knows the importance of her work providing meaning for aesthetics and operational functionality while also providing a true reflection of the brand's image.

Christina Piper

Vice President, Workplace Design

Maureen Millard

Senior Vice President,
Client Services

With over two decades of experience in retail and building brands, Maureen currently leads the Client Services team at Big Red Rooster. She is a strategic thinker with a passion for growing brands and businesses. She successfully partners with clients globally to innovate, create, and realize customer-first experiences.

Maureen Millard

Senior Vice President,
Client Services

Keith Heinemann

Vice President,
Phoenix Studio

As the lead of the Phoenix studio, Keith champions project teams to deliver architectural design services ranging from commercial, retail, and food service tenant improvements to full building design and site development. He is passionate about architecture and the art of connecting people to the product through physical spaces.

Keith Heinemann

Vice President,
Phoenix Studio

Jennifer Harbeson

Vice President,
Group Account Director

With over 20 years of experience, Jennifer leads with positive, vibrant energy and a strategic mindset. Where others see problems, Jennifer spots opportunities and solutions. In every situation, she is a careful listener, a champion of good ideas, and a collaborator for achieving results.

Jennifer Harbeson

Vice President,
Group Account Director

Tammy Kavicky

Vice President,
Strategy

Tammy’s innate inquisitiveness and passion for getting it right give her the ability to collaborate with clients, guide with strategic insight, and translate brands into engaging, seamless experiences. A leader in brand development, information architecture, and communication systems, Tammy cuts through the clutter to pinpoint what’s most relevant.

Tammy Kavicky

Vice President,
Strategy

Maggie Honious

Vice President,
Strategy

With 13 years of experience ranging from research to strategy to innovation, Maggie has spent her career building, guiding, and growing brands. As Senior Director of Strategy, Maggie uncovers insights to inspire creative, crafting simple solutions to inform a vision and imagine the future of brands.

Maggie Honious

Vice President,
Strategy

Amy Sjursen

Architect

Amy’s 18 years of experience leading a retail architecture team with a reputation for building interpersonal relationships and high attention to detail continues to fuel her passion for the retail industry.

Amy Sjursen

Architect

Todd Haislip

Vice President,
Group Creative Director - Atlanta

Todd is equally creative and strategic. He’s a trusted consultant who understands what it takes to drive successful campaigns that connect clients to their consumers. With nearly 20 years experience, Todd works tirelessly to uncover big ideas and bring them to life in the marketplace — all while aligning with business objectives.

Todd Haislip

Vice President,
Group Creative Director - Atlanta

Julia Toth

Vice President,
Group Creative Director - Atlanta

Julia brings a unique perspective that promotes building brands from the inside out. Through Employer Brand Development, Internal Communications, Employee Engagement initiatives and more, she focuses on the role of Employee Experience and its impact on the Customer Experience, and ultimately the clients’ bottom line.

Julia Toth

Vice President,
Group Creative Director - Atlanta

Leah Miller

Vice President,
Brand Activation

With a rich history in big-box retail, Leah understands how to help brands stand out and motivate customers to take action. A strong work ethic and creative ingenuity help her guide and grow a widely diverse and collaborative creative team, from initial concepts through final implementation.

Leah Miller

Vice President,
Brand Activation

Katherine Kline

Creative Director

Kathy creates unique spaces within every environment she touches. As a creative director with 20 years of global design expertise, she breathes new life into client projects, solving problems with the experience as the focus. Her creativity, collaboration, and forward thinking are unmatched, enabling her to deliver designs that perfectly match client needs.

Katherine Kline

Creative Director

Ashley Rowland Taylor

Director, Strategy

A former journalism and anthropology major, Ashley’s job is telling stories. As Director of Strategy, Ashley specializes in studying user, consumer, and shopper behavior; translating research findings into insights; and turning insights into strategies that lead to transformative 2D and 3D design.

Ashley Rowland Taylor

Director, Strategy

Bobby Donathan

Interactive Director

Bobby is a veteran of the .com era and has extensive experience in the field of new media advertising. As BRR's Interactive Director, he utilizes his proficiency in front-end markup along with a thorough understanding of best practices and industry standards to guide interactive development projects to suit specific client operational needs and business goals.

Bobby Donathan

Interactive Director

Greg Feist

Creative Director

Greg provides effective, strategic and on-brand copy and concepts that help our clients engage a variety of audiences. His keen eye for detail is valued nearly as much as his nuanced product-specific copy that always puts the key benefits front and center.

Greg Feist

Creative Director

Stefanie Mowery

Director, Marketing

Stefanie is a practiced marketing communications lead with a proven history of success in the design industry. She drives and builds awareness for Big Red Rooster through a variety of paths including campaign and content development, public relations, events, and lead generation.

Stefanie Mowery

Director, Marketing
Ready to learn more about Big Red Rooster?

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

3344 Peachtree Rd NE
Suite 1200
Atlanta, GA 30326
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

4300 E Camelback Rd.
Suite 100
Phoenix, AZ 85018
602-648-8700

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
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