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Big Red Rooster was founded on one powerful idea:

Anything
is possible.

We are a multidimensional brand experience firm. From the marketplace to the workplace, we create transformative human experiences that get results.

We continue to prove that by thinking and acting differently, we deliver significant value and exponential growth to our clients’ businesses. We envision, design, and implement big ideas that meet consumers where they are — creating a series of connected moments that move people to action. These experiences require more than just good design. They require smart, strategic decisions that are rooted in insights, filtered through a customer-focused lens, and delivered flawlessly. These are the type of experiences we create at Big Red Rooster. And that’s why clients all over the world are benefitting from our expertise.

The meaning behind our name

(Big)
Ambitious.
(Red)
Bold and disruptive.
(Rooster)
Confident, not cocky.

Global reach.
Local presence.

80 Countries.
1700 Cities.
300 Offices.
90k Associates.

We are JLL.

We are JLL. Acquired in 2016, Big Red Rooster has extended our portfolio of services as part of the JLL family. With JLL’s broad platform and deep experience in commercial real estate, we now offer a global full-service experience from brand strategy and design to implementation. Let us help you achieve your ambition.

Learn more about JLL

Clients

We are pleased to work with many of today’s Fortune 500 companies that lead their industries and are passionate about doing what they need to do to stay out in front.

Leadership

Aaron Spiess

Executive Vice President,
Founder

As the founder of Big Red Rooster, Aaron drives engagement with global companies to realize big ideas. With more than 25 years experience leading vast, multi-channel engagements, Aaron cultivates a strong peripheral vision that sparks innovation and supports shareholder value. His driving leadership style accelerates commerce for businesses along their brand evolution journeys.

Aaron Spiess

Executive Vice President,
Founder

Stephen Jay

Senior Vice President,
Managing Director - Columbus

Stephen is a strategic marketer, consumer evangelist, and business builder with over two decades experience developing innovative solutions for leading brands. As Managing Director, Stephen utilizes his diverse expertise across physical, human, and digital realms to champion authentic brand and consumer experiences.

Stephen Jay

Senior Vice President,
Managing Director - Columbus

Staci Mandrell

Senior Vice President,
Managing Director - Atlanta

As Managing Director of Big Red Rooster's brand marketing practice, Staci translates business strategies into innovative, human-centric experiences. With over 20 years crafting and building brands, Staci’s creative leadership, strategic mindset, and dedication to collaboration and culture helps her clients go from business objectives to market-ready solutions.

Staci Mandrell

Senior Vice President,
Managing Director - Atlanta

Jaymie Gelino

Senior Vice President,
Operations

With over 10 years of experience as a visionary leader, Jaymie is a creator of strategic initiatives designed to fuel businesses in hyper-growth mode and drive strong top and bottom line results. Jaymie is responsible for managing major operational functions of the business, focused on building a business that exceeds client's expectations and promotes a culture where people want to work.

Jaymie Gelino

Senior Vice President,
Operations

Josh Broehl

Senior Vice President,
Group Account Director

Josh is a dynamic inventor with a keen ability to innovate and grow businesses. With over 23 years of experience consulting with retailers, manufacturers, and service providers, Josh has exhibited a strong desire to collaborate with clients, helping them develop creative solutions that lead to market success.

Josh Broehl

Senior Vice President,
Group Account Director

Diane Rambo

Senior Vice President,
Creative - Columbus Studio

With more than 30 years retail experience, Diane activates design to translate brands into engaging experiences. In Diane’s mind, design is more than just a creative expression. She is a color theory expert who sees design of environments, communications, lighting, fixtures, and products as the delivery mechanisms for brand experiences.

Diane Rambo

Senior Vice President,
Creative - Columbus Studio

Russell Baumann

Senior Vice President,
Architect of Record

With licenses in 42 states and the District of Columbia, Russell brings over 28 years of experience to serve as a client champion. As Architect of Record, he oversees all document production and provides quality control reviews to ensure a finish product that exceeds expectations.

Russell Baumann

Senior Vice President,
Architect of Record

Michael Brindley

Vice President,
Creative - Columbus Studio

Michael is an experience design expert, who believes successful brands have the power to touch and transform lives. With over 25 years of guiding many of the world's largest brands, he has honed his instincts and intuition, resulting in an acute understanding of the need to be receptive to change and remain constantly aware of how to connect customers to extraordinary experiences.

Michael Brindley

Vice President,
Creative - Columbus Studio

Maureen Millard

Vice President,
Client Services

With over two decades of experience in retail and building brands, Maureen currently leads the Client Services team at Big Red Rooster. She is a strategic thinker with a passion for growing brands and businesses. She successfully partners with clients globally to innovate, create, and realize customer-first experiences.

Maureen Millard

Vice President,
Client Services

Keith Heinemann

Vice President,
Phoenix Studio

As the lead of the Phoenix studio, Keith champions project teams to deliver architectural design services ranging from commercial, retail, and food service tenant improvements to full building design and site development. He is passionate about architecture and the art of connecting people to the product through physical spaces.

Keith Heinemann

Vice President,
Phoenix Studio

Carolyn Fields

Vice President,
Development

Carolyn’s 25 years of experience in design, client service, and strategy assists her in providing innovative solutions for any client’s business challenge. She is committed to the development of strong, lasting relationships by demonstrating a deep understanding and dedication to the betterment of her clients’ businesses.

Carolyn Fields

Vice President,
Development

Mary Margaret Connell

Vice President,
Development

Mary Margaret brings over 20 years of marketing and advertising experience to her role as a development leader, where she will oversee new business endeavors as well as organic growth opportunities for the firm’s current client portfolio.

Mary Margaret Connell

Vice President,
Development

Beth Dorsey

Vice President,
Group Account Director

Seamless account management and strategic leadership skills are the hallmarks of Beth’s career. She is a respected industry leader with significant retail design experience working across a wide range of industries and channels. As a client services champion, Beth has a keen understanding of the broader context and works tirelessly to achieve alignment among internal and external partners.

Beth Dorsey

Vice President,
Group Account Director

Jennifer Harbeson

Vice President,
Group Account Director

With over 20 years of experience, Jennifer leads with positive, vibrant energy and a strategic mindset. Where others see problems, Jennifer spots opportunities and solutions. In every situation, she is a careful listener, a champion of good ideas, and a collaborator for achieving results.

Jennifer Harbeson

Vice President,
Group Account Director

Julie Adams

Vice President,
Group Account Director

Raised in a military family, Julie is a true field general — providing clear strategic direction and keeping a keen eye on driving teams to over deliver on client goals and KPIs. From non-profits to airlines to hospitals, Julie has experience helping brands develop successful campaigns across multiple touchpoints inspiring action along the customer journey.

Julie Adams

Vice President,
Group Account Director

Emily Albright Miller

Vice President,
Strategy

Over the course of her career, Emily has stayed focused on one principle – great strategy starts with a consumer obsession. Her background as a brand strategist, global marketer and consumer researcher provides her with the foundation necessary to design breakthrough innovation that delivers brand and business growth.

Emily Albright Miller

Vice President,
Strategy

Tammy Kavicky

Vice President,
Strategy

Tammy’s innate inquisitiveness and passion for getting it right give her the ability to collaborate with clients, guide with strategic insight, and translate brands into engaging, seamless experiences. A leader in brand development, information architecture, and communication systems, Tammy cuts through the clutter to pinpoint what’s most relevant.

Tammy Kavicky

Vice President,
Strategy

Carla Molette-Ogden

Vice President,
Strategy

Leveraging almost 20 years of experience as a strategist and 10 years as a researcher and professor, Carla uncovers truths to help brands connect to their audiences. Innately curious, Carla enjoys being a collaborator and source of knowledge to help solve any challenge.

Carla Molette-Ogden

Vice President,
Strategy

Maggie Honious

Senior Director,
Strategy

With 13 years of experience ranging from research to strategy to innovation, Maggie has spent her career building, guiding, and growing brands. As Senior Director of Strategy, Maggie uncovers insights to inspire creative, crafting simple solutions to inform a vision and imagine the future of brands.

Maggie Honious

Senior Director,
Strategy

Amy Sjursen

Architect

Amy’s 18 years of experience leading a retail architecture team with a reputation for building interpersonal relationships and high attention to detail continues to fuel her passion for the retail industry.

Amy Sjursen

Architect

David Denniston

Creative Director

David is a Creative Director that sees design as a catalyst to connect brands with their consumers. He illuminates each client’s voice through a powerful storytelling approach that captures shoppers’ attention and converts to sales. He uses his more than two decades of expertise to lead conceptual and stylistic direction for projects, guiding design solutions from concept through completion.

David Denniston

Creative Director

Todd Haislip

Vice President,
Creative Director - Atlanta Studio

Todd is equally creative and strategic. He’s a trusted consultant who understands what it takes to drive successful campaigns that connect clients to their consumers. With nearly 20 years experience, Todd works tirelessly to uncover big ideas and bring them to life in the marketplace — all while aligning with business objectives.

Todd Haislip

Vice President,
Creative Director - Atlanta Studio

Leah Miller

Vice President,
Retail

With a rich history in big-box retail, Leah understands how to help brands stand out and motivate customers to take action. A strong work ethic and creative ingenuity help her guide and grow a widely diverse and collaborative creative team, from initial concepts through final implementation.

Leah Miller

Vice President,
Retail

Katherine Kline

Creative Director

Kathy creates unique spaces within every environment she touches. As a creative director with 20 years of global design expertise, she breathes new life into client projects, solving problems with the experience as the focus. Her creativity, collaboration, and forward thinking are unmatched, enabling her to deliver designs that perfectly match client needs.

Katherine Kline

Creative Director

Brandon Page

Creative Director

Brandon has been actively involved with the design, brand, and retail community for over 20 years, taking proactive and evolving roles in this rapidly changing industry. He has a unique perspective on design as a whole and strives to create an aesthetically balanced project that works seamlessly with the customer journey.

Brandon Page

Creative Director

Ashley Rowland

Director, Strategy

A former journalism and anthropology major, Ashley’s job is telling stories. As Director of Strategy, Ashley specializes in studying user, consumer, and shopper behavior; translating research findings into insights; and turning insights into strategies that lead to transformative 2D and 3D design.

Ashley Rowland

Director, Strategy

Bobby Donathan

Interactive Director

Bobby is a veteran of the .com era and has extensive experience in the field of new media advertising. As BRR's Interactive Director, he utilizes his proficiency in front-end markup along with a thorough understanding of best practices and industry standards to guide interactive development projects to suit specific client operational needs and business goals.

Bobby Donathan

Interactive Director

Kristen Kunk

Director, Client Services

As Director of Client Services, Kristen fosters client lead and manages client relationships while partnering with cross-functional teams to build and deliver on innovative, strategic, and thoughtful work. With a passion for cultivating relationships, collaborating with teams, and big-picture thinking, Kristen brings more than 10 years of traditional, digital, and retail experience to Big Red Rooster.

Kristen Kunk

Director, Client Services

Thomas Sumner

Director,
Development

Thomas brings big ideas, innovative thinking, and a passion for business growth to every opportunity. Partnering with the worlds leading brands, Thomas helps clients identify challenges, create solutions, and drive growth. As the client champion, Thomas ensures the wants and needs of his client’s business are always top of mind.

Thomas Sumner

Director,
Development

Stefanie Mowery

Marketing Manager

Stefanie is a practiced marketing communications lead with a proven history of success in the design industry. She drives and builds awareness for Big Red Rooster through a variety of paths including campaign and content development, public relations, events, and lead generation.

Stefanie Mowery

Marketing Manager
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