Fresh off the heels of being named one of design:retail magazine’s Best Store Designs of the Year, the Under Armour Brand House in Chicago has received yet another honor: being featured on the cover of the prestigious industry magazine.
With a spectacular photo of the store’s 2-story rotunda ceiling–which is adorned with a large-scale LED display–the cover teases what’s inside: an 8-page feature story on the impressive, immersive space.
“We wanted to bring the customers into the world of Under Armour and provide them with the best assortment of Under Armour gear on the planet,” says Tom Walsh, who is quoted throughout the article. If you ask us, that goal was accomplished—and then some.
Big Red Rooster is proud to partner with Under Armour on such an exciting project, and we’re thrilled that the UA brand is getting the recognition and success that it’s worked so hard to achieve.
To view design:retail’s magazine article featuring the Under Armour Chicago Brand House, click here.