Designing to inspire a new way of working and a new communication style
When Office Depot decided to build a new global corporate headquarters in Boca Raton, Fla., it turned to the same firm it relied on to express its brand at retail – Big Red Rooster.
Aligning internal and external brand expression drives market momentum
To create a work environment that inspired creativity and breakthrough thinking, our team developed a concept that captured the artful essence of the brand’s core business – office supplies – using bold oversized graphics to create a sense of scale and impact in the space.
From creative concepts to environmental graphics and wayfinding, our team designed the space with the associates and their work styles in mind.
Artful photography and bold use of color punctuate the space
As you walk into Office Depot’s three-story-high atrium, you are immediately greeted by a 12-foot paper airplane soaring overhead. The signature visual elements in the space provide a visual twist on every day office supplies, elevating the Rolodex, stapler, paper clip, and other office materials as dramatic, photographic art elements.
Creating a comprehensive plan for the campus through intuitive wayfinding
Communication hierarchy propels a range of wayfinding zones that intuitively lead associates through the floor plan. A comprehensive graphic location plan identifies landmark graphic placements, which celebrate the corporate vision and values as well as office supply inventions.
Our team used factoids and icons based on common office supplies and their inventors to provide a platform for conference rooms and common area naming strategies. Stairwells integrate wayfinding with whimsy by alternating directional icons and office supply factoids.
Communications regarding the move reinvigorate corporate culture
Any move is a big move, and moving the entire Office Depot corporate office to its new location counts as a really big move. Leveraging the new building’s design concept, Big Red Rooster’s communications team created a series of communication touchpoints that kept the staff fully informed and generated excitement about the new space.
Communications regarding the move reinvigorate corporate culture
Any move is a big move, and moving the entire Office Depot corporate office to its new location counts as a really big move. Leveraging the new building’s design concept, Big Red Rooster’s communications team created a series of communication touchpoints that kept the staff fully informed and generated excitement about the new space.
Welcome and orientation communications spark celebration
Complete with paper airplane contests, the team created office supply-themed activities that related to the campus landmark graphics. The communication extended to campus video screens playing office supply factoids and activity invitations on a continuous loop.
To build internal camaraderie, associates were asked to submit their favorite personal photos for display on a cultural collage wall, and they were encouraged to personalize their workspace name plates with a personal photo.
