Martin Beck
Martin J. Beck
Executive Vice President, Managing Director

With more than 40 years experience, Martin is a well-known and respected voice within the design industry. As Big Red Rooster’s Executive Vice President, Managing Director, he seamlessly blends business strategy with a futurist’s mindset to offer unique perspectives for every client engagement. His ability to conceive alternative angles allows Big Red Rooster clients to push beyond perceived boundaries.

Martin is a leading expert at identifying and amplifying consumer behavior trends. His global perspective ensures business best practices are grounded in profitability and vision for the future, aligning both functional and strategic objectives. He possesses an uncanny ability to identify opportunities and turn limitations into growth. His quick wit and magnetic personality are tremendous innovation process assets, challenging conventional thinking and producing groundbreaking results.

Before founding Big Red Rooster in 2002, Martin served as CEO at several global brand consultancies, including Fitch, Lighthouse Global Network and Matthews Brand Solutions. With an unparalleled legacy in business building, Martin is a valuable source for clients and colleagues alike. Global brands that benefitted from Martin’s consultative approach include American Express, Office Depot, Wrigley, The Home Depot, and more.