For more than a century, families have trusted SC Johnson’s household brands to improve their lives. So when SCJ wanted to increase air care category sales, the manufacturer placed its trust in Big Red Rooster to help reimagine the air care category.

Every successful retail solution is built on a solid shopper insights-driven foundation. We partnered with SC Johnson to understand consumers’ wants and needs, imagine the aisle reinvention, select materials, and test the concept against retail realities. We created merchandising sketches, scent tester renderings, and shelf strip graphics to help sell the concept to retail partners.

Kroger partnered with SC Johnson to test the air care aisle reinvention concept within its store.