Featured in Nation’s Restaurant News as one of the “hottest new concepts in America,” Piada Italian Street Food is a pioneering concept thanks to its fresh, fast Italian fare and unique delivery system.

From brand identity and packaging design to store planning and visual merchandising, Big Red Rooster helped Piada create a fresh, distinctive, and inviting atmosphere that did not mimic stereotypical Italian restaurants or existing fast-casual concepts. Recognizable, easily fabricated elements offered a replicable footprint for rapid expansion and growth.

Since its Columbus, Ohio debut in September 2011, Piada expanded to more than 20 locations in Ohio, Indiana and Michigan.