As a leading global food and beverage company, PepsiCo wanted to leverage its credibility to innovate the beverage category. With Big Red Rooster by its side, Pepsi sought to devise a consolidated beverage category and share its innovative approach with retail partners.

Big Red Rooster conducted research and unveiled shopper insights to determine a retail strategy for the beverage category. We developed consolidated center store “beverage world” solutions and equipped Pepsi with the tools needed to share its category innovations.

Fueled by insights, our work helped PepsiCo present the category to its retail partners.