More than a century ago, James Cash Penney founded his company on the principle of the Golden Rule: treat others the way you’d like to be treated. His legacy continues to this day, with more than 1,100 stores and jcp.com.

When JCPenney sought to reinvent its retail experience, Big Red Rooster helped shape its store of the future. We identified a simple fixturing system and demonstrated how JCP could use these fixtures to support visual merchandising within its shop-in-shops.

Our work helped fueled final design for several departments and brand shop-in-shops.