When opportunity knocks, The Hills Market opens the door. When the suburban specialty grocer identified a chance to serve downtown Columbus, Ohio’s growing student and residential populations, it snatched up a 12,000-square-foot former auto shop and began to transform it into a destination marketplace. The grocer turned to Big Red Rooster to develop its experience design approach, turning an old building into every foodie’s paradise.

From visual merchandising to experience design consulting, our team helped Hills Market envision various departments within the small space. The market needed to accommodate consumers’ varying needs, making it a place where downtown workers, residents and students could grab a quick lunch, shop for basic items, enjoy a craft beverage with friends, or discover one-of-a-kind local and organic products.

The grocery design amplifies the customer experience and solidifies Hills Market’s position as a downtown destination.