When Cosi, an American restaurant chain with approximately 140 locations in the continental United States, wanted to test a refreshed brand identity and restaurant experience, it called on Big Red Rooster to create a refreshed brand experience at one of its Columbus, Ohio locations.
The refreshed restaurant branding and design offered an urban spin on a classic café and provided an elevated dining experience. Inspired by its heritage, the inviting space elevates the fast-casual experience through delightfully unexpected features: echoing cues from the restaurant’s classic, contemporary fare. Loft-inspired design elements pair with authentic materials to exude a boutique, urban café aesthetic.
The refreshed design and brand experience energized shareholders and consumers alike.