When Chiquita Fresh North America adopted a patented packaging technology that extended bananas’ shelf life by up to seven days, it saw an opportunity to innovate.

Big Red Rooster partnered with Chiquita to integrate structural packaging, graphic communications, and visual merchandising solutions for a cohesive brand position. Guided by Chiquita’s proprietary research and consumer insights, concepts elevated the product, communicated packaging benefits, established a premium image, and educated the consumer.

Our packaging design and merchandising solutions elevated Chiquita’s brand position, increasing distribution and margins.