September 30, 2015

ALDI Earns Supermarket News’ Retail Achievement Award

Big Red Rooster’s client and partner, ALDI, earned Supermarket News’ Retail Achievement Award for outstanding success evolving its quickly expanding grocery store concept.

Known as the nation’s low-price grocery leader, ALDI is reinventing discount shopping of the past in order to deliver a contemporary and customer-centric in-store experience.

For the past 15 years, ALDI focused on attracting cost-conscious consumers through an assortment of high-quality and value-driven merchandise offerings. In order to grow and expand into new markets, ALDI has reinvigorated its retail concept to create inviting stores focused around a streamlined shopping experience.

ALDI’s tactfully selected merchandise offerings showcase ALDI’s growing line of private selection brands such as Live g-Free (a new gluten-free line), Simple Nature (an organic-based line), Specially Selected (a premium-based line), and Fit & Active (a health-conscious line).

The Batavia-based retailer is planning to open 45 stores in Southern California next year, which is part of a larger 2018 expansion plan to add 650 new stores across the U.S. bringing the total store count to over 2,000.

Big Red Rooster congratulates our client, ALDI on earning Supermarket News’ Retail Achievement Award!