/ SELECTED WORK
BRR + Gold Toe Moretz
We extend brands from head to toe.
Extending the brand through product packaging and retail marketing
Gold Toe Moretz, an iconic global sock brand, has been a category leader for more than eight decades. It’s one of the largest and most diversified sock wear companies in the world thanks to leadership brands, strong retail and licensing partnerships, and a global perspective.
Gold Toe Moretz called on Big Red Rooster to serve as its product packaging and retail-marketing agency of record. Our multidisciplinary team helped GTM enhance its presentation through in-store signage, product packaging, collateral, advertising, digital marketing and more.
Communicating quality through in-store signage
Gold Toe prides itself in providing socks for every walk of life: from high-performance sports to formal occasions.
Big Red Rooster created seasonal in-store signage that reflected this positioning while emphasizing Gold Toe’s high-quality products.
Developing consistent brand language to unite collections
Our team knew well-designed packaging would convey product qualities and brand attributes without distracting the consumer.
Big Red Rooster redesigned Gold Toe’s packaging and clarified its brand architecture, showcasing the brand and crisply communicating product benefits to help build a consistent presentation across men’s, women’s, young men’s and kids’ categories.
Propelling a new launch’s success
When Gold Toe decided to launch a men’s underwear line, our team stepped in to help orchestrate the brand launch. We created the in-store merchandising and packaging needed to carve out shelf space with retail buyers and propel the new brand’s success among consumers.
Creating a new vibrant brand for young men
Gold Toe called on Big Red Rooster to help position, name, identify and launch a new collection for young men. The “G Line” incorporated new styles, textures and a fresh approach on the dress for comfort professional.